Continued Growth Fuels Executive Additions

FORT LAUDERDALE, Fla., Feb. 12 /PRNewswire/ -- Elephant Group, Inc., a performance-based marketing arm for many Fortune 400 companies and reaching over 30 million homes each month, announced two senior level executive appointments. The company appointed Mike O'Hara, as Executive Vice President of Sales and Marketing for Elephant Group, Inc., and Ori Lapidot, as Executive Vice President of Strategic Alliances for Elephant Group, Inc.

"Mike and Ori will be instrumental to the development of Elephant Group, Inc.'s latest consumer brand," said Benny Aboud, Elephant Group, Inc.'s President and CEO. "This top-level selection of talented professionals has come together to spearhead the development and operation of Homes.org, our first consumer brand and Web venture within Elephant Group, Inc. family of companies."

Mike O'Hara, Elephant Group, Inc.'s EVP of Sales and Marketing, was a Vice President of Sales for ICON International, the world leader in corporate barter, providing asset disposition and media buying services. Additionally, Mike was active in the sale of equity for both high tech and low tech assets, with strength in negotiations. Mike's 25 years of experience in sales and marketing will be utilized as he develops additional business channels at Homes.org.

Ori Lapidot, Elephant Group, Inc.'s EVP of Strategic Alliances, is a management professional with unique emerging markets experience. His most recent role was Global Managing Director of Extended Service and Utility. Ori served as Director of Business Development for Assurant, Inc., with an extensive territory that covered four continents. While there, he achieved broad acceptance through the development of strategic partnerships. Ori will continue to develop growth opportunities, strategic alliances and new distribution channels at Elephant Group, Inc.

About Elephant Group, Inc. -- The Right Strategies for the Right Products

Elephant Group, Inc. is the marketing arm for many top companies such as Cingular, DISH, HBO, EchoStar, DirecTV, Blockbuster, Comcast and Showtime, selling a wide range of products, satellites, credit cards, home warranty, continuity programs and more. Elephant Group, Inc. generates over 70,000 unique sales each month for clients, reaching over 30 million home owners on a monthly basis via Direct Mail, Insert Media, Web, Catalog, and various direct to consumer channels. With a monthly advertising budget in the millions, Elephant Group, Inc. ranks as one of the largest direct marketers in the U.S. To learn more, visit http://www.elephantgroup.com/